Snap aims to combat fake news on Snapchat by separating content from professional creators from postings by friends and family. Stories and Chats from friends will appear on the left side of the camera, while Stories from content creators, publishers and other members of the community will appear on the right side of the camera. Snapchat aims to disentangle "social" from "media," according to Snap CEO Evan Spiegel, by offering users a personalized content feed tailored to their own behavior rather than basing it on what their friends post.